Home Admin User Guide Managing Mailing Lists and Communication in Tourismo

Managing Mailing Lists and Communication in Tourismo

Last updated on Sep 11, 2025

Tourismo offers built-in mailing list functionality that allows you to segment your audience and send targeted communications.

📂 Accessing Mailing Lists

  1. Navigate to the Engagement section in your Tourismo dashboard.

  2. Click on Mailing Lists to view pre-generated lists included in your account.

🧾 Default Mailing Lists

Tourismo comes with several default mailing lists:

  • App Users: All users who have downloaded the app and have not opted out of receiving communication. (ideal for pushnotifications)

  • Administrators: Admin-level users in your organization.

  • Collaborators: Contributors with access to specific parts of your platform.

  • Main List: A general-purpose list for any users you manually add. (ideal for email communications

✅ Note: You can also create custom lists to further segment your audience as needed.

✍️ Customizing Mailing Lists

When editing or creating a mailing list, you can:

  • Name the list

  • Add a description

  • Customize these optional messages:

    • Unsubscribe Email

    • Thank You for Subscribing Email

    • Subscription Confirmation Email

If you don't customize these, Tourismo will use generic default templates.

👥 Managing Subscribers

Under the Subscribers tab for any list, you can:

  • Manually add or delete subscribers

  • Upload a CSV (e.g., export from MailChimp or other platforms)

    • Add to an existing list or create a new one from your imported data

📨 Creating and Sending Communications

  1. Go to the Communications tab within a list.

  2. Click Create Communication to start a new message.

  3. Fill out:

    • Name (internal)

    • Subject (for recipients)

    • Message Body

✉️ Choose Your Channel:

  • Push Notification: Sent to users via the mobile app (should only be used with the App Users list or a segment of)

  • Email: Sent to inboxes (ideal for all other mailing lists)

  • Both: Sends through both channels (note potential display differences for images/links)

⚠️ Compatibility Note: Some content like images or links may behave differently in emails vs. push notifications.

🔗 Link to In-App Content (Push Notifications Only)

You can direct users to:

  • Events

  • Challenges

  • Other specific sections in your app

👤 Assigning Owners and Testing

  • Set the Owner of the communication (default is the creator).

  • Send test emails or push notifications to yourself before sending to your list.

🕓 Scheduling

  • Send immediately, or

  • Schedule to send later

You can also delete a draft communication at any time.

🌐 Embedding Sign-Up Forms

Every mailing list includes an embed code that generates a subscription form.

  • Place this embed code on your website

  • Allows users to sign themselves up for the mailing list (e.g., newsletter, event updates, etc.)

  • Each mailing list has its own unique embed code

✅ Summary

Tourismo’s mailing lists help you: