Client Admin Guide

Instructions for clients on how to use Tourismo

By Jordan Prete

• 7 articles

Challenge Rewards & Reward Types

This article explains the different reward types and how they work for the user in app and on the web Reward Types Rewards are what users get for completing a challenge. They come in 4 flavours Badge A badge is a visual badge the user get's in the app experience. It's often reward for completing a specific set of tasks, such as an itinerary check-in challenge, or a series of surveys. Points a points reward is simply a quantity of points for completing the challenge. you can enter the amount of points under the Completion Points field. Link the link allows you to deliver a link to a webpage as a reward. this can be used to share private content, or provide exlusive access to anything on the web. Contest the contest reward type is used when you are planning on selecting a random winner. When the contest is completed, it will highlight a random user based on. Completion Count how many times they have to do something to get something? Start and End Date The contest will only be live and accessible betweeen these 2 dates. if you don't set a date, it's 'evergreen' or always live.

Last updated on Sep 11, 2025

Challenge Types

This article covers the basic challenge types that define the basic rules for users completing challenges. There are 7 challenge types, and they define the basic rule for completion of the challenge; Choose the type that best suits your contest or challenge needs; Unique Task This is probably the most common type. Use this if you are planning on having a user complete 1 or more tasks only one time each. You will define the tasks to be completed under the tasks section. Repeat Task Use this if you have one or more tasks that can or have to be repeated multiple times. This is often used with points programs to define how frequently you can check in at a location. Rewards Earned Use this if the challenge is a result of earning other rewards from challenges. This is often used to offer a Super badge, or something similar, for completing multiple other badge challenges. Sequential Days Use this for when you want a user to perform a task multiple days in a row to get the reward Sequential Weekends Use this for when you want a user to perform a task multiple weekends in a row to get the reward Social Share - PLANNED Use this if you are tracking a hashtagged instagram or facebook post Any Check In Use this if you want the user to complete any single task, and be provided with the reward.

Last updated on Sep 11, 2025

Content Types and Usage

This document provides an overview of the different content types within Tourismo. Content Types Definitions Regions Regions are geographical areas (real or imagined) that encompass Listings and Itineraries. Itineraries Itineraries are a list of Listings (or Stops) within a Region. An Itinerary must exist to create a Challenge. Listings Listings are locations such as businesses, restaurants, parks, etc. Listings can be added as Stops to an Itinerary. Stops Tags Tags are used to categorize Listings. Assigning a Listing a Tag makes them searchable by that Tag. Tags are created by the author. Platform Levels Platform levels represent the levels you can achieve within the app. They are assigned a Threshold of points. To reach a new Platform level, you must earn the number of points assigned to the Threshold. Challenges Challenges consist of a number of tasks one must complete to earn a reward. An Itinerary must be created first in order to create a corresponding Challenge. Example: In the Beer Quest App, the "Downtown Pub Crawl" Itinerary outlines the Stops (Listings) within an Itinerary. The Challenge is where you assign a Reward and the Tasks required to complete the Challenge. For instance, the Downtown Pub Crawl Itinerary has 6 Checkinable Stops (Listings). The Downtown Pub Crawl Challenge has 6 Tasks, which involve checking in at each Stop in the Downtown Pub Crawl Itinerary to get a reward (such as points, to be redeemed later).

Last updated on Sep 11, 2025

Creating a Check-In Challenge in Tourismo

Challenges in Tourismo help engage your audience by encouraging them to complete tasks, check in at locations, and earn points or rewards. 📍 Step 1: Access the Challenges Section 1. Go to Engagement in your Tourismo dashboard. 2. Select Challenges. 3. Click New Challenge. 📝 Step 2: Basic Challenge Setup - Name your challenge (e.g., Basic Check-In Challenge). - Type: Leave as Unique Task for now. - Status: Set to Draft while building. - Click Save to create your challenge shell. 📄 Step 3: Fill in Basic Details Under Basic Setup: - Add a Short Description and Full Description. - Set Start Date and End Date (optional for limited-time challenges). - Once finalized: - Change status to Active. - (Optional) Feature the challenge so it appears at the top of the mobile app. 🧩 Step 4: Add Tasks 1. Go to the Tasks & Rewards tab. 2. Click the ➕ button to add your first task. 3. Link a Record: - For a check-in at a specific place, choose Listings. - Type: Select Check-In Task. - Choose the desired listing. 4. Status: Set to Active (or keep hidden until ready). 5. Assign Completion Points (e.g., 100 points). 6. Enforce Geolocation: - Ensures check-ins occur within a geofenced area for that listing. 📍 Step 5: Set Up Geofencing (Required for Check-In Tasks) 1. Go to Content > Listings. 2. Select your listing. 3. In Location & Map: - Click Boundary Area. - Draw a shape (square, rectangle, or custom) around the location. - Add a buffer for GPS margin of error. 4. Click Save. ⚠️ Important: Without a geofence, check-in tasks will not work. 🔁 Step 6: Add More Tasks - Repeat the steps above to create multiple check-in tasks for different listings. - You can also target: - Events - Itineraries or Stops - Platform (general check-in not tied to specific content) 🎁 Step 7: Add Rewards (Optional but Recommended) Rewards offer an extra incentive in addition to points. 1. Click Add Reward. 2. Name your reward (e.g., Completed Challenge). 3. Reward Types: - Points (bonus points added to task points) - URL Link (to a website, video, or extra content) - Badge (displayed in the mobile app) 4. Example: Award 300 points for completing all tasks. 5. Set Criteria: - Require completion of all tasks or specific tasks. 6. Use multiple rewards to create reward milestones. - First check-in, fifth check-in, etc. 7. Upload a Badge Image and write a Description. 8. Click Save. 🔄 Step 8: Task Rules & Repeat Options Under Unique Task settings: - Allow tasks to be repeatable (e.g., check in once per day). - Combine with reward criteria (e.g., 5 check-ins anywhere earns a reward). 🖼 Step 9: Add Media - Upload a Challenge Image and create a Media Carousel. - Helps visually promote the challenge in the app. 👥 Step 10: Track Participants & Reports - Participants: Shows anyone who has completed at least one task in the challenge. - You can send targeted communications to participants (see our Mailing List & Communications guide). - Reports & Activity Log: Track user engagement once the challenge is active. ✅ Example Recap - Challenge: Check in at 2 listings. - Tasks: - 2 Check-In Tasks (100 points each) - Reward: - Badge + 300 bonus points for completing all tasks https://youtu.be/yOC9djaB3ro?si=n4jyqKsDF053T1RI

Last updated on Sep 11, 2025

Creating a good contest

Contests are great for building your mailing list and creating user-generated content (UGC). A good contest has a hook, a call to action, and clear and succinct messaging that is consistently pumped out across multiple platforms and touchpoints. You should also track all activity related to the contest to measure the effectiveness of different messaging, contest types, and promotional channels. Tourismo can help you take care of that! Contest Types Tourismo enables many different types of contests, each suited to different purposes: - Survey Contest: A user completes a custom form. - E-mail subscriber Contest: subscribe to our newsletter! - Quiz Contest: A user completes a custom questionnaire with enough correct answers. - Social Media Post Contest: A user posts an image on social media, typically with a hashtag and an @ reference to your brand. - Photo Submission Contest: A user submits an image (or images) via a form, sometimes with additional information, such as a description or a story. - Check-in Contest (App Only): A user checks in to one or more locations one or more times. Reward Types Any of these contest types can be executed as a single-step or multi-step contest, and the rewards can come in the form of: - A random chance to win a prize, or prizes - Direct reward (everyone who submits, get's it) - Pick the best (ie. a photo competition for best sunset photo) - Points (App-only) - Badge (App only) - Coupon Code (WooCommerce) - Any other type of prize, delivered manually via communication, usually email. The Process & Required Materials Design Your Contest 1. Identify Partners and Prizing: Ideally, seek discounts or freebies from local suppliers. Once you've picked your partners, invite them to claim their listing in Tourismo. 2. Define a Timeframe & Rules: Set a start and end date for the contest, and a set of rules for the contest. Once you've picked your timeline, create a challenge in Tourismo, and populate your Terms & Conditions. 3. Gather Creative Assets & Write Your Copy: - Catchy Title: Ensure it is a call to action. - Byline: Provide more detail. - Hero Image: Depending on your brand, people often respond well to seeing other happy people enjoying an experience. Consider showcasing the prize in the context of someone enjoying it. Use the Tic-Tac-Toe principle for your image and leave large margins to account for cropping. A square image is best. Promote Your Contest 1. Create a Social Media Calendar: Include dates, language, and images to promote the contest. Make sure to check Meta's terms and conditions and rules to ensure what you are promoting is compliant. 2. Plan Ad Campaigns: Work with your marketing partner to plan Meta and Google Ad campaigns. 3. Launch Your Contest: - Feature the contest prominently on your homepage, in your app, and/or in other relevant areas, including region or listings pages, if relevant. - Promote the contest on social media regularly, using different types of images and story angles; talk about the place, the experience, or the people. - Utilize email marketing to notify your existing subscribers about the contest. - Collaborate with influencers or local personalities to spread the word. - Deploy posters, digital signage, and other types of advertising to promote your contest, using a QR code to track conversions. Monitor Your Contest 1. Track Submissions: Check for any problems with submissions, cheaters trying to game the system, or any errors or confusion in the instructions. 2. Analyze Traffic: Observe where your traffic is coming from and adjust your campaigns and messaging accordingly. 3. Engage Participants: Respond to comments and questions on social media to keep the engagement high. Close the Contest 1. Create Urgency: Near the end, ramp up your messaging to create urgency. 2. Announce the Winner: Contact the winner directly and announce the winner promptly across all channels. 3. Review Analytics: Analyze the results, celebrate wins, and invite feedback from your contest partners on ways to improve for next time. 4. Follow Up: Send a thank you email to all participants and offer them a special discount or incentive for future engagement. By following these steps and utilizing the tools available in Tourismo, you can create an effective and engaging contest that not only boosts your mailing list but also generates valuable UGC and increases brand awareness. Happy contesting!

Last updated on Sep 11, 2025

How to Claim and Edit A Listing With Tourismo

Step 1: Log in to Tourismo - This can be done by accepting an invite email (if you got one). - If you did not get an invite, log in to admin.tourismo.co. Step 2: Find Your Listings Available for Claiming - Once logged in, these listings should appear on your screen. - **If you cannot see your listings, reach out to your platform administrator to get invited/given ownership to the listing(s). - If you do see your listing, click it. - Once in the listing, there will be a “Claim This Listing” button on the right. Click it. Step 3: Confirm Your Identity - Once you click the “Claim This Listing” button, you will be sent an email confirming your identity. Step 4: Edit Your Listing - Once you have confirmed that you are you, you can go into your listing and edit it. - The Overview tab will give you a look at what your listing looks like - Edit your location, media, contacts/links, hours, content, communications, etc. **Note: If your email was removed/changed and/or the owner was removed/changed, you may not be able to make changes or claim your listing. If this happens, contact support@tourismo.co so we can help you get sorted out. Video Version: https://share.zight.com/7Kulx2q2

Last updated on Sep 11, 2025

How to Set Up a Push Notification

Boost engagement and keep users informed with timely alerts Step 1: Access Your Listing • Go into the listing for your business, not the specific event. Step 2: Navigate to the Communications Tab • Along the top of the page, find and click the “Communications” tab. Step 3: Create a New Communication • Inside the Communications tab, click “Create Communication” • This creates a blank communication draft. Step 4: Edit the Communication • Click on the new line that appears after creating the communication. • You’ll be able to: • Name your communication. • Add a subtitle (or subject). • Write the body of your message. • You can include links and use formatting commands by typing / (for headers, blocks, etc.). Step 5: Choose Recipients • On the right-hand side, you’ll see a list of recent users. • These are the app users who have checked in recently to your business. • Select who should receive the push notification. Step 6: Save and Test • First, click “Save” at the bottom left corner to save your message. • After saving: • You can send a test notification to the account owner (yourself). • Make sure your phone number is on file to receive the test. Step 7: Send the Notification • Once you’re satisfied with your message: • Choose “Send Now” or “Send Later” depending on your promo schedule. —————————————————————————————————— Automatic Event Notifications • Important: A push notification will automatically be sent at 10:00 AM local time on the day of any event. • You don’t need to manually set that up. • If you want to promote the event earlier (e.g., a week or two before), you’ll need to follow the custom communication steps above. Video Instructions: https://share.zight.com/NQumEy2W

Last updated on Sep 11, 2025